Retail signage: Avoiding common visibility obstructions (pitfalls)

Retail signage: Avoiding common visibility obstructions (pitfalls)

Frequently Asked Questions

Consider the placement of shelves, displays, and furniture. Ensure they dont obstruct the view of your signage from key vantage points within the store.
Aim for eye-level placement, as this is naturally where customers look. Avoid placing signs too low where they can be blocked by merchandise or too high where they are easily missed.
Poor lighting can render even the best signage invisible. Ensure your signage is well-lit, either with spotlights or backlighting, to make it stand out.
Yes, cluttered or overly large window displays can block the view of interior signage from outside. Keep window displays organized and consider the sightlines to your interior signs.
Larger signage is generally more visible, but size isnt everything. A well-placed, appropriately sized sign is better than an oversized sign in a poor location.
Use contrasting colors to make your signage stand out from its surroundings. A dark sign on a light background, or vice versa, will be more eye-catching.
Digital signage offers dynamic content and brightness, making it more noticeable. Its adaptability can help overcome static obstructions by changing the displayed message or its position.